3 Social Media Marketing Strategies to Implement in the New Year

3 Social Media Marketing Strategies to Implement in the New YearOver the years, various online marketing methods have gone in and out of popularity. One popular and wildly effective marketing campaign that does not seem to be going anywhere anytime soon, however, is social media marketing. Although you might already be using social media marketing as a means of marketing your website, however, you might not be using it to its maximum potential. Luckily, now that a new year is here, it is time to start thinking about how you will improve your online marketing in the coming months. These are a few social media marketing strategies that you should consider implementing throughout 2020. If you do, you’re sure to see improved numbers throughout the new year and beyond.

1. Branch Out to Other Sites

First of all, you should consider branching out to other sites. Right now, you might be focusing on a few popular websites, such as Facebook and Twitter. However, other sites like Instagram are rapidly gaining popularity and can help you promote your website in other ways.

If you do not already have profiles on all of the big websites, you should consider starting them up now. Make sure that you have a full profile, and start working on posting content and building followers. These are some of the main sites that you should be a part of:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • YouTube

If you do already have profiles on these websites, there is a good chance that at least a couple of them are being neglected. Start focusing on marketing your site on all of the social media channels for maximum results. Luckily, there are social media tools that you can use that will make it easier for you to balance multiple social media profiles at once.

2. Make Sharing Easier on Your Blog

You probably want your blog posts to be shared with as many people as possible. After all, your blog posts are designed to inform your readers and to let everyone know that you know what you are doing in your industry. Plus, if people are brought to one of your blog posts, that means that they are already on your site. That will make it that much easier for you to promote your products, services, email newsletter, other social media channels and more to these people.

If you do not already have them in place, you will want to add social media sharing buttons for all of the big websites on each and every one of your blog posts. Then, people can share what you have written with their social media followers with one click or a couple of taps.

3. Start Posting New Types of Content

If you scroll through your social media channels and see that all of your posts are pretty much the same, start thinking about how you can shake things up. If you only post text, consider mixing things up with memes, pictures and videos. If you only post serious, informative things, consider getting silly every now and then.

People are used to seeing all sorts of content on their social media channels. If all of your posts seem to be alike, people are going to get bored. Shaking things up can keep things interesting and can allow you to show off different sides of your company.

As you can see, there are a few social media marketing strategies that you may not have implemented yet. Make these three strategies your goals for 2020, and you’re sure to see a difference. Plus, if you contact us at City Web Company, we can help you with social media marketing and online marketing in general in 2020 and beyond.